Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business? Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success. Fortunately, there are a number of solutions for overcoming apathy that you can start implementing today. Try one or more of these. 1. Do something.
The best way to take a blah attitude and turn it around is to do something. You may have heard the phrase, “an idle mind is the devil's workshop”. The same goes for your business. Apathy often disguises itself as procrastination - lack of action. In the case of your business, an idle business can mean financial disaster.
When you find yourself not wanting to do anything, do something. Pick up a book and read for a while, call a client or two and ask them how things are going, or contact your coach to get yourself moving. If you have to, get up and do jumping jacks or take a walk around the block. When you engage your physical body, it's usually easier to engage the rest of you. Once you get the energy moving on your end, you'll be able to take it and channel it into a number of avenues that can lead to business success. 2. Gather your support team. A support team is critical to our personal and professional well-being. A support team can consist of our friends, business colleagues, family members, a loving partner or spouse, or even groups that we belong to - like business or civic groups. When we experience rough days in our business we can call on these folks for uplifting conversation, brainstorming, or just to share a friendly “hello”.
Our support team can mean all the difference in the attitude we have in our business. Not only will you benefit from the interchange, you'll give your support members the opportunity to share their gifts with you. Everyone wins. 3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You've probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a workshop can be a wonderful solution to curing feelings of apathy. Seeking more education can introduce us to new people and ideas, which will often be just what is needed to get our creative juices flowing. 4.
Craft a clear vision. Having a clear vision of your business purpose and mission can be critical to your business success. A vision, designed exclusively by you, provides a roadmap to help you move from where you are today to where you want to be tomorrow. When you don't have a clear vision about why you are in business and what purpose you are serving, it's easy to go in the wrong direction. Craft a written vision of your business. It will help you stay focused and on track. 5. Read a variety of periodicals. Probably one of the best solutions to marketing apathy is to read - and one suggestion is to read a variety of periodicals. Take a trip to your local bookstore.
Visit the areas you most enjoy. Peruse cookbooks, business books, or spiritual books - anything that catches your interest. Don't forget to visit the magazine racks, which include hundreds of publications on almost every topic imaginable. You don't necessarily need to be reading books and magazines about marketing to get ideas about new things to do with your business. Look at what other companies are doing to communicate about their products and services. You might find a creative way to adapt something to your own business. One of my favorite things to do is pick up a magazine on a topic I know nothing about and turn to the back where the smaller classified ads are listed. It's amazing how many ideas I've been able to adapt from an industry totally unrelated to mine. 6.
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