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Ad Serving For Online Publishers

RRP $18.99

This book tells you how to publish online advertisements easily and quickly. Step-by-step instructions and illustrations reveal how to set up your own free ad server, change out ads fast, on one or many websites, and increase website income. "Ad Serving For Online Publishers" is specifically for website owners, website administrators, and ad agency brokers who need to control Internet marketing campaigns, multiple banner ads, product ads, and affiliate promotions, with more choice over where, when, and to whom advertising is displayed. In this book you will discover how to: - improve monetization of a website with advertising - correctly format advertiser text links, display ads, and affiliate ads - set up campaigns and control conditions of delivery - place your ads where viewers notice them - automatically have ads display in preferred locations without coding - accommodate desktop, tablet, and smartphone users - track ad performance and generate revealing reports - optimize your ad campaigns to increase revenue


Win Competitions Online

RRP $18.99

Welcome to the world of online comping! This book is the ideal companion for anyone who is starting out in promotional marketing. It will give an informative and insightful look into the world of online promotions and help you to run your own successful campaigns. This is the third book in the "Win Competition Online" series focusing on you the promoter. Now, there will be a bit of competition advice thrown in, it's still a comping book after all, but this is where you the promoter will take centre stage. Winning the new business over your competitors or just winning more exposure for your brand and company; let's get you in tip top shape. You don't have to be a marketing wiz or PR darling to understand my books. They're set out in plain and simple English; jargon free and full to the brim with insightful information; you lucky promoter you. Now, on with the campaign.... With this UK Edition you can: Learn what it takes to become a first class promoter Set up promotions using social media Work at your best in advertising ...And much, much more! Facebook.com/wincompetitionsonline Twitter.com/wincompsonline Wincompetitionsonline.com Author: David Fuentes Cover Design: Thomas Phipps"


Advertising Self Regulation And Outside Participation

RRP $256.99

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.


Algebraic Methods In Nonlinear Perturbation Theory

RRP $464.99

Of interest to everybody working on perturbation theory in differential equations, this book requires only a standard mathematical background in engineering and does not require reference to the special literature. Topics covered include: matrix perturbation theory; systems of ordinary differential equations with small parameters; reconstruction and equations in partial derivatives. While boundary problems are not discussed, the book is clearly illustrated by numerous examples.



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